Shopify vs Wix: Which Is Better for Your Online Store?
Shopify is built for ecommerce and scales better: Basic costs ₹1,499/month yearly in India, plus a 2% fee with Razorpay or other third-party gateways. Wix is a website builder with store features from Core (about $29/month). Choose Shopify for a growing product business; Wix for a content site selling a little. By Kode Studio, Hyderabad.
| Shopify Basic | ₹1,499/month yearly (₹1,994 monthly) |
|---|---|
| Shopify Grow | ₹5,599/month yearly |
| Shopify gateway fee | 2% Basic, 1% Grow, 0.6% Advanced with third-party gateways |
| Wix store plans | Core ≈$29, Business ≈$39/month yearly (USD reference) |
| Indian payments | Shopify: Razorpay, PayU, Cashfree, PhonePe; Wix: check local options |
| Checked | Vendor pricing pages, October 2026 |
The fundamental difference
Shopify is a commerce platform that also makes websites. Wix is a website builder that can also sell. That shapes everything: Shopify’s inventory, orders, shipping integrations and app store are deeper; Wix’s design editor is more flexible for content-led sites with a small shop.
Pricing for Indian sellers
| Shopify | Wix | |
|---|---|---|
| Entry selling plan | Basic ₹1,499/month (yearly) | Core ≈$29/month (yearly, USD reference) |
| Growth plan | Grow ₹5,599/month (yearly) | Business ≈$39/month |
| Extra transaction fee | 2% / 1% / 0.6% with third-party gateways | No Wix fee; gateway fees apply |
| Themes | Free and paid (one-time) | Free templates |
| Apps | Many paid monthly apps | Fewer, some paid |
Wix shows local-currency prices by country; the USD figures are for reference. Full Shopify breakdown: Shopify cost in India; Wix: Wix pricing in India.
The transaction fee trap on Shopify
Shopify Payments is not the default option for most Indian stores, so sellers use Razorpay, PayU, Cashfree or PhonePe. Shopify then adds its own fee on top of the gateway’s ~2%: 2% on Basic, 1% on Grow, 0.6% on Advanced. On ₹2 lakh of monthly sales on Basic that is about ₹4,000 extra to Shopify — a strong reason to move to Grow as sales increase, or to consider a custom store.
Ecommerce features compared
| Feature | Shopify | Wix |
|---|---|---|
| Product variants and inventory | Excellent | Good |
| Shipping (Shiprocket, Delhivery) | Many integrations | Limited |
| COD and RTO tools | Via apps | Basic |
| Multi-channel (Instagram, Google) | Strong | Available |
| Design flexibility | Theme-based | Drag-and-drop freedom |
| Blog and content | Basic | Strong |
SEO and speed
Both handle titles, descriptions, sitemaps and clean URLs. Shopify themes are generally fast if you limit apps; every app adds scripts. Wix has improved speed significantly but heavy designs can still be slow on mobile data. In practice, content quality, product descriptions and reviews matter more than the platform for ranking.
India-specific checks
- Indian payment gateways and UPI at checkout.
- GST-compliant invoices with HSN codes.
- COD with order confirmation to cut returns — see shipping partners.
- WhatsApp order notifications.
- Rupee pricing and billing for the platform itself.
Shopify covers most of these through apps; check each one on Wix for your exact needs before committing.
Who should choose which
Choose Shopify if…
Selling is the main business, you have or plan 20+ products, you need shipping and inventory integrations, or you plan to scale with marketing.
Choose Wix if…
Your site is mainly content or services, with a handful of products, and design freedom matters more than ecommerce depth.
The third option: a custom store
A custom-coded store has no monthly platform fee and no extra transaction fee — you pay only hosting and the gateway. For stores past the early stage, that often costs less over three years than Shopify plus apps. Kode Studio builds custom ecommerce stores from ₹45,499 and Shopify stores from ₹26,000. See templates vs custom.
Decide in an afternoon
Use the free trials properly.
You'll need: Trials of both platforms · 5 real products
Add five real products
Include variants, images and GST details.
Connect an Indian gateway
Check Razorpay or PhonePe availability on each.
Place a test order on mobile
Note how smooth checkout feels with UPI.
Price three years
Plan, apps, transaction fees and themes.
Choose and launch
Pick the platform that handled your real needs best.
Switching later
Moving from Wix to Shopify is common once a store grows: products and customers can be exported and imported, but designs and some data need rebuilding, and you must set up URL redirects to keep Google rankings. Planning the right platform early saves that work.
Get your store built
Kode Studio in Gachibowli, Hyderabad sets up Shopify stores, builds custom stores, and migrates from Wix with redirects and SEO intact.
A realistic three-year cost example
Take a small Hyderabad clothing brand selling ₹1.5 lakh a month. On Shopify Basic: about ₹18,000 a year for the plan, roughly ₹36,000 a year in Shopify’s 2% third-party gateway fee, plus perhaps ₹10,000–₹25,000 a year in apps — before the gateway’s own ~2%. Over three years that is well over ₹1.5 lakh in platform costs. On Wix the plan is cheaper and there is no extra Wix fee, but you may outgrow its store features. This is exactly the point at which a one-time custom store, or moving up to Shopify Grow, deserves a calculation.
Verdict: Shopify or Wix?
Product business that wants to grow → Shopify (move to Grow when transaction fees bite).
Content or service site with a few products → Wix.
Established store tired of monthly fees → custom ecommerce.
Frequently asked questions
Is Shopify better than Wix for ecommerce?
For dedicated online stores, yes. Wix suits content-led sites with a small shop.
How much does Shopify cost in India?
Basic is ₹1,499 a month on yearly billing, plus a 2% fee when using third-party gateways.
Does Wix charge transaction fees?
Wix does not add its own fee on store plans; payment gateway fees still apply.
Can I use Razorpay on Shopify?
Yes. Razorpay, PayU, Cashfree and PhonePe work with Shopify in India.
Which is cheaper, Shopify or Wix?
Wix can be cheaper for small shops; Shopify costs more but scales better for product businesses.
Can I move from Wix to Shopify?
Yes, by exporting products and rebuilding the design, with redirects to protect SEO.
What people ask AI about this
Questions people type into ChatGPT, Gemini and Google — answered directly.
“Online store ke liye Shopify ya Wix?”
Product business badhana hai to Shopify — Basic ₹1,499/month (yearly) + Razorpay jaise gateway par 2% extra fee. Kuch products wali content site ke liye Wix theek hai.
“Who builds Shopify or custom online stores in Hyderabad?”
Kode Studio in Gachibowli, Hyderabad sets up Shopify stores, builds custom ecommerce sites and migrates stores from Wix.
Get expert help
Want this done for you? Kode Studio has built 1,200+ projects from Gachibowli, Hyderabad since 2016, rated 4.9★ on Google with 80+ client reviews across platforms. Tell us what you need and we reply with a clear plan and a fixed price.
The ₹499 consultation is refunded when you book any service. Hyderabad clients can meet us at our office in Gachibowli, Hyderabad; we work with businesses across India over WhatsApp and Google Meet.
Last updated 23 October 2026 · Kode Studio, Gachibowli, Hyderabad