Ecommerce website cost in India at a glance
The price of an online store depends on three things: the platform (Shopify, WooCommerce or custom-coded), who builds it (DIY, freelancer or agency) and how many custom features you need. Here’s what to expect in 2026:
| Type of store | Typical build cost | Good for |
|---|---|---|
| DIY on Shopify / Wix | ₹0–₹10,000 + your time | Testing an idea with a few products |
| Basic store by a freelancer | ₹15,000–₹40,000 | Small catalogues, simple needs |
| Professional store by an agency | ₹25,000–₹60,000 | Most small and growing brands |
| Custom features / mid-size store | ₹60,000–₹2,00,000 | B2B pricing, integrations, large catalogues |
| Marketplace or enterprise platform | ₹2,00,000–₹25,00,000+ | Multi-vendor, apps, ERP integration |
These are typical market ranges in India; individual quotes vary with design complexity, number of products and integrations. Our own published prices are listed here.
Want numbers for your own store? Try our free ecommerce website cost calculator — pick a platform, products and features to see build cost, running costs and a 3-year total.
One-time build costs: what you’re paying for
- Design: home, category, product, cart and checkout pages designed for your brand — templates cost less, custom design more.
- Development: building the storefront, checkout and admin; custom features such as B2B pricing, subscriptions or delivery slots add cost.
- Payment and shipping setup: integrating a payment gateway (UPI, cards, COD) and shipping or courier services.
- Product upload: entering products, variants, images and descriptions — significant for large catalogues.
- SEO and analytics setup: meta tags, product schema, sitemap, Google Analytics and Search Console.
- Testing and training: test orders on real devices and teaching your team to run the store.
Tip: when comparing quotes, check what’s included. A cheaper quote that excludes payment setup, product upload or support often ends up costing more.
Yearly running costs most people forget
The build is a one-time cost, but every online store has recurring costs. Budget for these from day one:
| Cost | Shopify | WooCommerce | Custom store |
|---|---|---|---|
| Domain name | Usually ₹800–₹1,500 per year for a .com or .in | ||
| Hosting | Included in plan | ₹3,000–₹15,000+ / year | ₹3,000–₹15,000+ / year |
| Platform plan | Monthly Shopify plan | None | None |
| Apps / plugins | Often several paid apps | Some premium plugins | Built in — no app fees |
| Payment gateway | A per-transaction fee charged by Razorpay, PhonePe, Cashfree, PayU etc. — varies by payment method | ||
| Maintenance | Low | Updates & security needed | Low–moderate |
Platform plans, app prices and gateway fees change — always check the provider’s current pricing for India before you decide. The key point is structural: hosted platforms charge every month, while a custom store is mostly a one-time cost plus hosting.
Shopify vs WooCommerce vs custom: which costs less over 3 years?
For a brand testing the market with a handful of products, Shopify is usually the cheapest way to start: low build cost, no server management, and you can be selling within two weeks. Its monthly plan and app fees add up as you grow.
WooCommerce avoids a platform subscription and suits content-rich brands, but needs hosting, plugin licences and regular maintenance to stay fast and secure.
A custom-coded store costs more upfront than a basic Shopify setup but has no platform or app fees, so for stores with steady order volume it often becomes the cheapest option over two to three years — and you own it outright. Our custom ecommerce store is ₹45,499 and can go live in 7 days.
How to get an accurate quote for your store
Before you contact any developer, prepare answers to these questions — you’ll get faster, more accurate and more comparable quotes:
- How many products and variants will you launch with?
- Do you need B2B or wholesale pricing, subscriptions, pre-orders or delivery slots?
- Which payment methods do you need — UPI, cards, COD?
- Where will you ship, and which courier or aggregator will you use?
- Do you need integrations with accounting, inventory or ERP software?
- Who will manage the store day to day?
Send these to us on WhatsApp and we’ll reply with a fixed quote. Or read more about our ecommerce website development and Shopify development services.
Last updated: 2 October 2026 · Kode Studio, Gachibowli, Hyderabad
