Real Estate CRM for Builders and Brokers
A real estate CRM captures leads from property portals, ads and your website, assigns them to sales staff, schedules site visits and follow-ups, tracks unit inventory and bookings, and manages payment schedules — with WhatsApp built in. Kode Studio in Hyderabad builds custom real estate CRMs; typical cost is ₹2.5 lakh to ₹10 lakh+.
| Lead sources | Property portals, Meta and Google ads, website, walk-ins, channel partners |
|---|---|
| Sales | Auto-assignment, follow-up reminders, site visit scheduling |
| Inventory | Projects, towers, units, availability, pricing |
| Post-sale | Bookings, payment schedules, demand letters, receipts |
| Channels | WhatsApp, calls, email, SMS |
| Typical cost | ≈₹2,50,000 – ₹10,00,000+ |
Why real estate teams lose leads
Builders and brokers buy leads from portals and ads every day. Many are called once and forgotten. Leads sit in different inboxes, spreadsheets and phones; follow-ups depend on memory; managers cannot see which campaign actually produced bookings. A real estate CRM puts every lead in one pipeline, assigns it instantly, reminds the salesperson, and shows management the full funnel from enquiry to booking.
Lead capture and assignment
- Automatic import from property portals, Facebook and Instagram lead ads, Google Ads and website forms.
- Duplicate detection by phone number.
- Round-robin or rule-based assignment by project, language or location.
- Instant WhatsApp acknowledgement with brochure and location.
- Missed-call and IVR integration for inbound calls.
Sales pipeline and follow-ups
- Stages: new, contacted, site visit scheduled, visited, negotiation, booked, lost.
- Follow-up reminders and overdue alerts for salespeople and managers.
- Call logging, notes and WhatsApp conversation history.
- Site visit scheduling with cab or pickup details.
- Lost-reason tracking to improve campaigns.
Inventory and bookings
Manage projects, towers, floors and units with status (available, blocked, booked, sold), pricing, floor-rise and preferential location charges. Sales staff block units for a customer during negotiation; bookings generate cost sheets and allotment documents. No more double-selling the same flat.
Post-sales and collections
- Payment schedules linked to construction milestones.
- Demand letters and reminders by email and WhatsApp.
- Receipts, GST where applicable, and loan disbursement tracking.
- Customer portal for documents, payment history and construction updates.
Channel partners and brokers
Register channel partners, let them submit leads through a portal, protect their leads from duplication, track commissions and payouts. Brokers using the CRM for resale and rentals can manage property listings, owners, tenants and agreements. See real estate portal development for listing websites.
Reports that matter
- Cost per lead and cost per booking by source and campaign.
- Salesperson performance: response time, visits, conversions.
- Funnel drop-offs by stage.
- Inventory and collection status by project.
WhatsApp at the centre
Indian property buyers prefer WhatsApp. The CRM sends brochures, location pins, visit reminders and payment demands through the WhatsApp Business API with approved templates, and logs conversations against each lead. See WhatsApp Business API pricing.
Implementation plan
Quick wins first.
You'll need: Lead source list · Sales process · Inventory sheet
Lead capture and assignment
Connect portals, ads and website first.
Pipeline and follow-ups
Train sales staff on the mobile CRM.
Inventory and bookings
Load projects and units.
Post-sales and portal
Payment schedules and customer access.
Real estate CRM cost
| Scope | Estimated cost |
|---|---|
| Lead management CRM with WhatsApp | ₹2,50,000 – ₹4,50,000 |
| Plus inventory and bookings | ₹4,50,000 – ₹7,00,000 |
| Full suite with post-sales, partner and customer portals | ₹7,00,000 – ₹10,00,000+ |
Estimates. Compare with CRM development cost; custom web apps start from ₹34,499.
Why Kode Studio
Our team in Gachibowli, Hyderabad — close to Hyderabad’s busiest real estate corridors — builds CRMs, portals and WhatsApp integrations, with mobile apps for sales teams. You own the code and the data, with no per-user fees.
Getting sales teams to actually use it
The best CRM fails if salespeople keep working from their phones and notebooks. Keep the mobile app fast and simple, make logging a call one tap, show each person their own follow-up list every morning, and let managers see activity rather than chase it. Tie incentives to CRM-recorded bookings and visits. Adoption is a management habit as much as a software feature.
Knowing which ads really sell flats
When every lead carries its source, you can compare cost per booking — not just cost per lead — across portals, Meta and Google. Builders often discover that a cheaper lead source produces few site visits while a pricier one converts far better.
Frequently asked questions
What is a real estate CRM?
Software that captures and manages property leads, site visits, follow-ups, inventory, bookings and collections.
Can the CRM import leads from property portals?
Yes, portals, social media lead ads, Google Ads and website forms can feed leads automatically.
How much does a custom real estate CRM cost?
Roughly ₹2.5–4.5 lakh for lead management, up to ₹10 lakh+ for a full suite.
Does it work on mobile for sales staff?
Yes, salespeople can update leads, log calls and schedule visits from their phones.
Can it send WhatsApp messages automatically?
Yes, using the WhatsApp Business API with approved templates.
Is custom better than an off-the-shelf CRM?
For builders with inventory, payment schedules and channel partners, custom usually fits better and avoids per-user fees.
What people ask AI about this
Questions people type into ChatGPT, Gemini and Google — answered directly.
“Real estate CRM kya hota hai aur kitne ka banta hai?”
Property leads, site visits, follow-ups, flat inventory, booking aur payment schedules ek jagah manage karne wala software. Custom CRM lagbhag ₹2.5 lakh se ₹10 lakh+.
“Who builds real estate CRM software in Hyderabad?”
Kode Studio in Gachibowli, Hyderabad builds real estate CRMs with portal lead import, WhatsApp, inventory and collections.
Get expert help
Want this done for you? Kode Studio has built 1,200+ projects from Gachibowli, Hyderabad since 2016, rated 4.9★ on Google with 80+ client reviews across platforms. Tell us what you need and we reply with a clear plan and a fixed price.
The ₹499 consultation is refunded when you book any service. Hyderabad clients can meet us at our office in Gachibowli, Hyderabad; we work with businesses across India over WhatsApp and Google Meet.
Last updated 23 October 2026 · Kode Studio, Gachibowli, Hyderabad